Now that your club has the new Be My Guest business cards, how will you use them?*
The cards are a great marketing tool to help you bring in guests to your meetings. When you hand someone the business card with your contact information, think of it as a handshake that keeps working for you for days, months, even years later, and can be even be reused as it passes from person to person.
They’re only helpful if you actually use them, so here are some ideas from clubs and Toastmasters around the district.
My community club, Western Reserve Toastmasters, brainstormed these ideas:
- Tuck in raffle baskets
- Invite friends in other groups (such as photography club, church group)
- Ask family and friends to pass along (they’ll ask if we can give the recipient a call to get contact information)
- Leave on the table after dining out (if establishment allows)
- Invite potential members to a club open house
STERIS Toastmasters, a corporate club, is already putting the cards to use, according to Kathleen Pennell, club VP of public relations and District 10 administration manager. Members recommend these ideas:
- Pass out at a new hire orientation
- Put mints/cards in baggies for co-workers. Message could be “Visit ___ Toastmasters and make a commit’mint’ to improve your public speaking and leadership skills.”
- Place a few in common areas, including near the copier, lunch room, and bathrooms (if company policy allows)
- Glue to magnet, place in a visible location within members’ work areas
Eastside Advanced Toastmasters’ Craig Gerlock, Central Division director and VP of public relations for Eastside Advanced, Citadel of Hope, and Hudson Crossing, suggests these ideas for advanced clubs:
- Share at area, division and district events
- Share with members working on a DTM award
- Give to
- Recent Competent Communicator awardees
- Recent Competent Leader awardees
- Recent Level 2 awardees
- Contest competitors, especially less experienced speakers.
Everyone should have cards on hand at all times.
*If your club has not received the Be My Guest cards yet, contact your area director. Then write your contact information on the back and use your cards to help your club and District 10 become distinguished. Be sure to say “Be my guest. I look forward to seeing you at a meeting soon.”
How are you or your club members using your business cards? Share your comments with District 10 at Facebook and in the comments below!
—Written by Amy Fahnestock is the Area 20 Director and VP membership/VP public relations for the Western Reserve Toastmasters Club.