2019 Marketing Institute II: Recap

As club growth director, it was an honor to serve as the Marketing Institute II event host. I had the privilege to coordinate this event with a team of dedicated District 10 Toastmasters eager, like me, to share their knowledge and expertise with all of you.

The day started with a networking breakfast with fellow toastmasters from over 40 clubs across the district socializing and connected. In total 43% of our clubs were represented by at least one member in attendance—what a great turnout!

There were four presentations all focusing on ways to attract guests, engage members, and increase your club’s energy (click here to see all slides on Google Drive).


Open Houses That ROCK!

  • Michele LaBasi, DTM, and Annette Palmer, ACG, ALB

Ingredients for a Successful Club Panel

  • Rachael Erickson, ACG, ALB: Moderator
  • Alicia Smith-Kirk, DTM: Recruiting and Engaging New Club Members
  • Monica Reusser, ACS, ALS: Maximizing Your Club Website for Growth
  • Jenilee Taylor, DTM, PDD: Tips for Successful Corporate Clubs

Let’s Talk Social Media, Westlake Toastmasters Club 497 Team Presentation

  • Danielle Ross, IP2: What and Why Social Media?
  • Adam Brown, PI3: Social Media Management and Strategy with Hootsuite
  • Crystal Muscatello, CC, CL: SEO—Search Engine Optimization & Meetup

How to Market Speechcraft for Club Excellence and Membership Growth

  • (Live video feed from San Diego, California)
    Sheryl Roush, DTM, Past District 5 Governor, Accredited Speaker
    Presidential Citation Awardee; Author, “Heart of a Toastmaster”
    (Click the word Speechcraft to access Sheryl Roush’s video presentation)

You are appreciated!

Many of you made a sacrifice of time, effort and energy, driving out and engaging throughout this event in an effort to capture critical tools to help you and your club finish strong this year!

On behalf of our Marketing Institute planning team and our district leadership team, we were so touched to see how much you care about your clubs. For this reason, we have provided you with all materials presented at the Marketing Institute for you and your club members to review.

Thank you for making it possible…


Craig Gerlock, Venkatramanan Krishnasami, Tarra Logan, Ines Jimminez, Lenroy Jones, Kathy Hammond, Sharon Stadul, Nadia Adjlouni, Jolyn Brown-Redic, Tony Green, Felita Grice, Jenilee Taylor, David Liao, Dave Wiley, Bill Simpson


Annette Palmer, Michele LaBasi, Monica Reusser, Adam Brown, Crystal Muscatello, Danielle Ross, Jenilee Taylor, Alicia Smith-Kirk, Rachael Erickson, Sheryl Roush

Planning Team…

Monica Reusser, Marilyn Mongeon-Quill, and Craig Gerlock; you were each an invaluable asset to the success of this event. It was also fun working with you through the process.

Thank you to our area directors and division directors for your service and leadership to our district.

Call-to-action: Speechcraft

As your fellow toastmaster, I must end my recap with a call to action. Speechcraft—I would love at least 10% of our clubs to try it out; that’s 11 clubs. I will lead 1 so we need 10 more.

If your club would like to join me in hosting a Speechcraft, please let me know. You don’t have to do it alone. We can ALL do it together and keep each other posted on our progress.


Alicia Smith-Kirk, DTM
D10 Club Growth Director 2019

District Mission
“We build new clubs and support all clubs in achieving excellence.”
-Toastmasters International

“Many hands make light work.”
-African Proverb

The entries in this blog are the opinions of their respective authors. These opinions are not authorized by, endorsed by, sponsored by, or otherwise affiliated with Toastmasters International.
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Alicia Smith-Kirk

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